10 Highest Paid Kenyan Youtubers 2020-2021
- Wabosho Maxine
- Joanna Kinuthia
- Ronoh Chebet
- Over 25
- The Green Calabash
- Sharon Mundia
- Mandi Sarro
- Joy Kendi
- Nancie Mwai
Gone are the days you had to acquire hard skills to create a title and an income. Technology has created a new opportunity for this generation to earn through soft skills through social media. Social media marketing is still on the rise with YouTube leading in returns. On average, for every one million views of a YouTube video, the publisher can make between $3,400 and $40,000. Content shared on YouTube for a long time was music videos, but more interactive content like makeup blogs, travel vlogs and recipes have taken a turn on YouTube. Across the globe, YouTube has created an incredible opportunity to earn through content creation. Kenya has not been left behind with more than 200 active Youtubers but today, let’s focus on the top ten highest paid Youtubers.
If you are wondering how Youtubers make earnings, here are some facts around it;
The payments are made by AdSense
Payments are made on the basis of cost per mile. This means a payment is made for every 1000 impressions made.
To start earning, a content creator should have at least 1000 subscribers and the lowest view time is 4000-hr
Here is the top highest paid Youtubers in Kenya;
10. Nancie Mwai
Nancie is one of the top influential ladies in the beauty industry. She has over 804,000 views and about 44,000 subscribers to her channel that is highly learned towards makeup and beauty. Nancie has numerous DIY videos and sometimes uses these videos to promote sponsored products.
9. Joy Kendi
Joy has great interest in fashion, makeup and lifestyle. Her content varies between these categories but her looks have added the special attention she gets on the media. She has about 44,000 subscribers and about 11 million views on her videos. Her daily routine videos have helped her gain popularity and promote well-known brands locally like Colgate and Ciroc.
8. Mandi Sarro
Mandi, a former radio presenter is one of the oldest Youtubers in Kenya with a total of 4.3 million views and 63k subscribers. She has shown her great interest in cooking and her content is concentrated on new recipes and lifestyle at large. She blends remarkable recipes and fitness creating a safe point of interaction with most followers. She has gained popularity through her numerous fitness challenges which she shared on Instagram as well.
7. Sharon Mundia
Since 2013, Sharon has gained over 6 million views on her channel dubbed ‘This is Ess’. Sharon, a mother, wife and host has about 63k subscribers and gained her popularity through the TV. Sharon creates content on lifestyle and travel. Her lifestyle vlogs capture the fashion and decor of her home. She is remarkable at her work and she is one of the influencers who have found a balance between content creation and personal life.
6. The Green Calabash
They are very exclusive in their content creation and they do so in a reliable and fun way. For the past five years they have been able to get 9 million views and maintained 73k subscribers to their page.
They are quite unique, being a group of four ladies who share are focused on conversations targeting women. The four phenomenal women Ivy Mugo, Julia Gaitho, Lorna Michelin and Michelle Wanjiku have attained 6 million views with approximated 75k subscribers. Their content has attracted people due to the authenticity of the conversations and having guest speakers to speakers who spice up the fun.
Holding the fourth place is Ronoh Chebet. You can’t fail to laugh at her content. She is outspoken, young and smart. Since 2017 she has gained 104 k subscribers and about 3 million views on her content. Her content is outstanding since she bases most of it on her real time experiences and brings it out real and fun. Her experience at NRG radio has promoted her popularity and it’s simple, people love her.
3. Joanna Kinuthia
Joanna who has a cosmetic line is focused on makeup, general skincare, entrepreneurship and wellness. Well known for her infectious smile, Joanna has 128k subscribers and about 11 million views on her channel. She has attracted many views who have an interest in skin care and beauty. Joanna uses her platforms especially Instagram to promote other products as well.
2. Wabosha Maxine
Wabosha has revolutionized entrepreneurship and challenged the youth capabilities through her growth as a YouTuber. Wabosha who is an Economics student at the University of Nairobi has gained 144k subscribers and about 14 million views. She gained popularity through her makeup DIY videos and later diversified her Content to capture the travel vlogs both locally and at international destinations. Having been the face of Nivea before, this helped her gain more following.
Leading in the list of the one hilarious Timothy Njuguna well known as ‘Njugush’. With over 58millipn views and 352k subscribers, Njugush has a way to bring reality situations in comedy in an artistic yet very funny way. He has been endorsed with several brands including Safaricom, Toilet among others. With a great success story from rags to riches, Njugush and his wife Wakavinye have attracted followers due to their humbleness throughout their journey. His son is taking after him, be sure to check them for a true description of ‘like father, like son’.
There you have it, 10 Highest Paid Kenyan Youtubers 2020-2021 is as listed above